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The announcement of San Diego Athletics.

In the past decade, a global movement of fitness has helped humans better their lives through structured physical activity and nutrition.

Look a little closer at what people are actually doing and keywords start popping up: Paleo, the Zone, CrossFit, Zumba, yoga, Pilates, and bodybuilding. There are almost infinite methodologies that allow people to practice fitness. Zoom in a little more and you will find individual gyms and studios that create their own culture within these methodologies. Zoom in even closer and you will find CrossFit PB, founded in 2010 by a couple of kids chasing the dream of coaching people who genuinely care about prioritizing fitness in their lives.

In our infancy, equipment was scarce, sleep was nonexistent, we worked two full-time jobs, and the future was a huge question mark. We learned every day. We learned how to develop athletes, how to personalize an experience, how to create a culture, and especially, how to connect with people. We learned athlete development and personalization by creating introductory classes and developing levels to create stepping stones to the fitness program. We created culture by surrounding ourselves with people who prioritize fitness and nutrition. And we learned to connect with people by listening, putting others first, and always evolving to find better ways to help others reach their goals.

As we look forward, our previous focus on being the greatest CrossFit gym continues to evolve and shape our new vision of the future. We will always be a CrossFit gym and we will always be proud of the experience and knowledge gained through CrossFit. The beauty of CrossFit is that it requires people to work hard and commit themselves to healthy lifestyles. But there are limitations to just coaching CrossFit. What about the people who work really hard, prioritize health and fitness, but do not want to do CrossFit? Why can’t we coach those people and help them live a stronger, healthier, and more empowering life? And this is what motivates us today.

We are proud to announce that on December 1, 2014, the state of California will officially recognize our business entity as San Diego Athletics. San Diego Athletics will be the home of CrossFit PB. Our vision of the future is no longer only about CrossFit. Yes, we are maintaining our affiliate. We will always love and coach CrossFit. Going forward, we want to expand our vision to coach all athletes dedicated to living a stronger, healthier life. We want to run successful bodybuilding programs, Olympic lifting programs, gymnastics programs, surfing programs, nutrition programs, kids programs, and team training.

San Diego Athletics is a culture of people who place a premium on their health and fitness. San Diego Athletics is a coaching staff that brings their knowledge, passion, and professionalism to ensure every athlete receives a personalized experience every time they walk through the door. San Diego Athletics creates value in people’s lives through fitness programs that are designed for individuals and applied in a group structure.

2014 has been a year of tremendous growth. We reinvested over $100,000 in facilities, training, professional development, and equipment. We operate 8,500 sq. ft. of space located in the heart of Pacific Beach—double our space in 2013. We reinvested countless hours into coaching development that will transition into a complete internship program in 2015. Beginning December 1, we will be adding two assistant coaches to the afternoon sessions to ensure each athlete is getting the personalized attention they need. Additional classes, including the bodybuilding program, Olympic lifting classes, and a partnership with Mad Dog Lacrosse expand the program base. Beginning in 2015, we will be offering free, weekly clinics open to all members and the public. Margaux Neveu, our resident nutritionist, will be educating us on all things nutrition. Theresa Larson, in-house physical therapist from Movement RX, will be hosting mobility clinics. Bryan and Anders will host monthly clinics on fitness, nutrition, lifestyle, and putting it all together. We have also begun talks with local professionals in the health industry and will be announcing dates in the new year for outside speakers to be a part of the San Diego Athletics learning experience. The vision is growing and our efforts will make San Diego Athletics the center of health and fitness in San Diego and beyond.

In 2010, all we cared about was CrossFit. As the business and our vision have grown, we have learned that there is no one-size-fits-all approach to fitness. We want a diversity of programs and the programs and coaching must be of the highest quality. Since we opened, this gym has been a family and CrossFit was the only child. Under San Diego Athletics, we have added a sibling, bodybuilding. The athletes that participate in this program believe in the same hard work and dedication that CrossFit demands, they just express it in a different way. We are dedicated to providing the highest quality coaching, programming, and facilities to individuals who prioritize their health and fitness. Your support and commitment to this journey is humbling. It is difficult to explain the emotion that wells up inside me when I think about how lucky we are to surround ourselves with people like you. It is important we grow and expand our vision so you can do the same.

It is a big world and we want to impact it as much as possible.

Welcome to San Diego Athletics.